Micro-Influencer marketing is a type of strategy used by businesses to give their messages a larger reach, using influential people in their target market to help them spread the message. Micro-influencers have 1,000 to 10,000 followers and represent the ‘friend” persona. They have an engaged local audience, know how to tap into the key networks in their market and have proven to be highly effective at improving brand authenticity. This Marketing strategy allows you to effectively and organically engage with Generation Z through the creators they know and trust.
Generation Z makes up 20% of the Canadian population and represents $50B of buying power, but remains the hardest demographic to engage.
In an online world where advertising is seen more as intrusive than valuable, advertisers have to find a new way to connect. This generation in particular “trust their peers' recommendations more than any other branded media". This has created a perfect storm for influencer marketing on Instagram.
The most influential element driving purchase decisions today is word of mouth. Leading brands have learned the value of this new trend and have already included nano-influencers in their marketing strategy. Among them are Bumble, Michael Kors and Labatt Brewing Company.
Influencer Marketing allows you to break through the competitive digital landscape, gain the attention of Generation Z and build brand credibility.