Danielle is the Founder of Insight Media, an Influencer Marketing agency she founded after receiving a grant from the Business Advisory Centre of Durham. Her passion for Nano-Influencer marketing begins with her own vast experience and success. Through working as a Brand Ambassador for the past 6 years, she helped execute hundreds of Brand Activations and Digital Campaigns for leading brands such as Bumble, Michael Kors, PepsiCo and L’Oreal. She quickly realized the power local peer recommendations can have on reaching the right audience and growing brand awareness. She aims to help brands tap into this opportunity and maximize the return on their marketing strategy.